NOAA Conducts QR Code Experiment

QR CodeAlways looking for ways to improve safety on the water, we are happy to partner with NOAA for an exciting experiment. NOAA has added QR codes to eight nautical charts for the Tampa Bay, Florida, area and will test their effectiveness in providing real-time information on topics such as tides, currents and marine weather.

Here’s how they work. Quick Response Codes, or QR codes, are two-dimensional bar codes typically placed on marketing materials—direct mail, print ads, even billboards. A smart phone is used to scan the QR code, and the user is directed to digital online content.

In the paper chart instance, boaters will scan the QR codes on select NOAA nautical charts and be instantly directed to one website that will have pertinent marine information for their geographical location. That’s one website instead of several to find out about the tides, currents or weather in your area.

While consumers have been somewhat slow to adapt to QR codes in other applications, this is a great example of how they should be used, and we hope mariners will take advantage of this unique safety feature.

The QR code service is currently being provided free of charge from NOAA on select print-on-demand (POD) nautical charts purchased through OceanGrafix and our retailers.

Click here to learn more about NOAA’s QR code experiment.

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